Background

Home desktop computers have been assailed by long-term changes in user behavior, yet manage to persist. The focal point for users has expanded as they enjoy mobility, whether by switching to mobile computers or migrating their activities to smartphones. Employed users have turned to home desktops for remote work, especially when their employers haven’t provided suitable technology. Meanwhile, the most dedicated home desktop users, although slower to change than many market segments, are starting to shift their focus, using home desktops for a different set of activities than in the past. This marks substantial challenges for home desktop makers as they seek to serve their most loyal customers.

Approach

This one-time TUP data cut profiles active home desktop computer users by those using HP versus users of any other home desktop brand. Including intentions to refresh their PCs within specific time frames, we profile the age of desktop computers in active use, a comprehensive demographic profile of current customers, and usage levels in hours and breadth of activities. MetaFacts further identifies the activities conducted most often, including remote work status. Furthermore, we profile the AI attitudes and behaviors of HP and non-HP home desktop computer users.

These results are based on the MetaFacts TUP/Technology User Profile 2024 datasets. Of these, 3,838 respondents represent online adults in the US, Germany, the UK, and Japan who actively use a home desktop computer.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.