TUP/ Technology User Profile User Profile Lens-TUP Tables
TUP/ Technology User Profile User Profile Lens-TUP Tables
While technology users can be well understood by their
sociodemographic profile, TUP goes even further in this lens to detail
their work-from-home status and to quantify their collection of actively
used connected devices.
This lens provides a top-level overview of technology users by their
respondent demographics, household demographics, and work-from-home
status.
Sections in the TUP User Profile Lens
Usage segments
Segments
Trends in segments
Summary of subjects covered in the User Profile lens tables
Subjects
Examples of TUP Questions Answered
Respondent Demographics
Gender, Age, Age generations, Educational attainment, Employment status
Household Demographics
Household size, Household income
Usage Profile
Total hours using devices, User segment, ISP
Work from Home
Working from home only – before or after February 2020
Units
Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.)
