Mobile Phones | Primary mobile phone type, brand, carrier |
Smartphones | Smartphone brand, sub-brand, carrier, acquisition date, and other details |
Feature Phones | Basic feature phone brand, sub-brand, carrier, acquisition date, and other details |
Smartphone Activities | Activities regularly done using a smartphone, from communications to entertainment and productivity |
Feature Phone Activities | Activities regularly done using a basic feature phone, from communications to entertainment and productivity |
Outlets | Purchase channels for major technology and for home and work products |
Purchasing Plans | Intentions to purchase specific technology product types in the coming 12 months |
