TUP/ Technology User Profile Devices Lens-TUP Tables
TUP/ Technology User Profile Devices Lens-TUP Tables
This lens provides a top-level overview of technology users based on the devices they use.
Very few users use only one type connected device, whether it is a
smartphone, tablet, PC, or game console. Instead, most users actively
use a combination of connected devices. This TUP lens details device
penetration, device combinations of key devices, and the activities of
their many devices.
Summary of subjects covered in the Devices lens tables
Subjects
Examples of TUP Questions Answered
Usage Profile
Total hours using devices, User segment, ISP
Key Devices
Key devices used, such as any Smartphone, any Desktop, any Game Consoles, and others
Overall Devices
Number of devices by operating system
Device #1-Device #5
Details about the first 5 connected devices in active use – Smartphones, PCs, Tablets, or Game consoles
Units
Number of devices used in last 90 days, by form factor (PCs, Desktop PCs, Smartphones, etc.)
Device Activities
The activities across all devices as well as by each device number
