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TUP/ Technology User Profile Activities Lens

TUP/ Technology User Profile Activities Lens

TUP Activities Lens

Knowing how many people have which types of devices is only the beginning of understanding technology users. It is also important to know how users use their devices and integrate them into their everyday lives.

This TUP lens details a range of activities, from shopping and staying in touch to fun, photos, searching, and productivity. Furthermore, it details which devices users use to enjoy the activity.

Summary of subjects covered in the Activities lens

Subjects
Examples of TUP Questions Answered
Social Networks
Which social networks were visited in the prior 30 days
Social Networking Activities
Social networking activities regularly used on connected devices, such as commenting on posts
Shopping Activities
Shopping activities regularly used on connected devices, such as online shopping or at retail locations
Communication Activities
Communication activities regularly used on connected devices, such as email, phone calls, video calls, or group chats
Entertainment Activities
Entertainment activities regularly used on connected devices, such as games, music, books, or TV
Graphics/Image Activities
Graphics/image activities regularly used on connected devices, such as editing photos or videos
Information/Search Activities
Information/search activities regularly used on connected devices, such as sports, news, or searching for health information
Cloud Storage/Sharing Activities
Cloud storage/sharing activities regularly used on connected devices, such as online collaboration or file sharing
Productivity/Personal Activities
Productivity/personal activities regularly used on connected devices, such as calendars, hobbies or children’s education
Device Activities
Activities by all categories using Device #1 to Device #4

Examples of analyses based on the TUP Activities Lens

To measure and profile the shift in activities and use cases, a long-term year-to-year comparison is available with the matching TUP Activities Lens tables from previous waves. These support a pre-pandemic understanding of the trends and conditions before the rapid expansion around AI. Contact MetaFacts for more information.

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