One-time TUP data cut - your choice (PRE-ORDER)

Background

Having solid numbers before any critical decision is important for insights professionals, marketers, executives, and policymakers. While a quick web search or AI chat can produce something when may appear useful, when the stakes are high, it’s important to have data where the source is known and the methodology is clear. However, conducting your own large-scale research study can be expensive and take time. Also, there’s admittedly a learning curve in accessing comprehensive datasets such as MetaFacts TUP/Technology User Profile. That’s where the one-time TUP data cuts come in. This customized offering puts both the TUP datasets and MetaFacts to work for you, so you don’t need to be a statistics professional or even an annual enterprise subscriber to get access to this comprehensive resource.

Approach

When you commission a one-time-TUP data cut, MetaFacts will tap into the TUP/Technology User Profile datasets to profile the market of your choice. MetaFacts will work with you to define the target market, which can be nearly any combination of users, the technology products they use, and that activities they conduct.

Furthermore, in many cases, you’ll be able to acquire results from prior waves of TUP. This will benefit you by giving you yhe longer-term trends that are vital to truly understanding the context of the market you’re contemplating.

Each one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile in Excel format. This can help you easily tap into the results without requiring a specialized tool, enterprise subscription, or many demands on your time.

Steps ahead

Commissioning a custom one-time TUP data cut includes a collaborative session with MetaFacts to define the specifics of which users are in your target market and how they can be profiled by TUP/Technology User Profile. Before MetaFacts design the reports, MetaFacts will confirm all the supporting details to be delivered, from demographics and device usage to activities and competitive products and services in use.