We can agree that much of the world has changed.

But, what has changed and what has stayed the same? And, what is about to change, by how much, and among which customers?

Solid research can tell you what has and has not changed. Now, more than ever, a deep and fresh profile is critical to planning.

If your profession involves creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research. We also help public policymakers measure progress across socioeconomic groups. This site describes the many answers that MetaFacts’ market research supports with its TUP/Technology User Profile service.

• Solid research - no synthetic respondents or AI-generated analysis

MetaFacts helps technology marketers find and measure their best and future customers. Our TUP/Technology User Profile study uses solid research methods to deliver quick, customized answers.

MetaFacts is a market research firm focusing on technology markets, primarily the computer and telecommunications industries.

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MetaFacts - we help our clients create the future